Twitter Mass Clearance Day
Why did we do it? Why would we erase hundreds of posts, years of content, and countless memories? The answer is simple: it was time for a fresh start. Last year, we took the leap to reimagine our brand (you can read about that transformation [HERE]), and with that revamp came a whole new mindset. So, holding onto old tweets felt like clinging to a past that no longer served us.
It wasn't just Twitter we wiped clean—our Instagram and Facebook got a full reset last year, too. And yes, it was heartbreaking. So, why now?
The truth is, our beginnings were rooted in straightforward promotion. Back when we were part of YAPP INC, our social media was primarily about our tech products, and with our previous marketing team at Staffeine (5hout Media), the mission was clear: sell, sell, sell. But we’re not that brand anymore. We’re no longer just about pushing products. Today, we want to be part of a bigger conversation, a brand that not only listens but adds meaningful dialogue to the community.
Along with joining the conversation, we’re also here to educate. We want our fans to understand why we create what we do and to connect with the rich histories that inspire our products. Whether we're sharing the origins of a design trend, the latest fashion insights, or the story behind a new collection, our goal is to keep you in the loop across our platforms. From Instagram to our upcoming YouTube channel, we’re committed to sharing more than just updates—we’re sharing knowledge.
And we want to hear from you. Engagement is key, and we're committed to making it a priority. One way we’re diving into this is by adding interactive polls across our channels. Whether on Twitter, Facebook, or another platform (we’re still researching the best options), these polls are a direct way to give you a voice. If there’s something you want to see from us or ideas you’d like to share, hit us up on any of our social platforms or reach out directly.
This reset marks the beginning of an exciting new chapter, one where we’re listening, sharing, and building a brand with you.
